Third Kulture is the name I use to produce, direct and strategize thought-provoking and engaging non-fiction content in the television, online and independent spaces.
The name comes from the concept of the “Third Culture Kid” - a person who defines builds relationships to all of the cultures they have grown up around, while not having full ownership in any. Although elements from each culture may be assimilated into the TCK's life experience, the sense of belonging is in relationship to other human beings.
This identification gives me the unique lens to make sense within the 'grey space' and create innovative yet engaging stories across multiple platforms.
The name comes from the concept of the “Third Culture Kid” - a person who defines builds relationships to all of the cultures they have grown up around, while not having full ownership in any. Although elements from each culture may be assimilated into the TCK's life experience, the sense of belonging is in relationship to other human beings.
This identification gives me the unique lens to make sense within the 'grey space' and create innovative yet engaging stories across multiple platforms.
- Ruchika Muchhala is of Indian roots though born and raised in Indonesia and Singapore. Ruchika is a documentary filmmaker and has been working in the television and in the independent space for nearly a decade. With these experiences, Ruchika is now working as a creative director and transmedia storyteller - creating content across multiple platforms in which effective and meaningful interactions shape the storytelling experience.In the past, Ruchika has worked on productions for Crime & Investigation Channel, National Geographic Channel, Discovery Channel Asia as well as assisted on independent projects such as the Academy-award winning “Born into Brothels”. In 2011, her first directional debut, “The Great Indian Marriage Bazaar” was shown at international film festivals and television channels including BBC World. Asides from production work, Ruchika has worked as a new media producer/editor in both the corporate and not-for-profit space. Combining her passion for investigative and non-fiction storytelling with the new media space, she has been actively involved as a media trainer and facilitator with community media projects in India, Indonesia and the U.S.Currently, Ruchika is based in New York City, where she is a freelances while pursuing her M.F.A in Design for Social Innovation at the School of Visual Arts.
Contact: ruchika@thirdkulture.netTwitter: @capricho_ruch